How to Create a Facebook Business Page

Getting your online business going and keeping it going can seem like an overwhelming task, but linking your business to a social media account can greatly improve the traffic you will receive. If you want to know more about The Role of Social Networks for Search Engine Optimization, you can read up and then come back to start setting up your page.

I want to break everything down into manageable pieces. We’ll start with Facebook.

If you don’t already have a Facebook business page, I’ll show you how to make one. Before you login to Facebook, however, you’ll want to pick a business name. Don’t get caught up on this one. If you don’t have a name in mind or can’t think of one, use your own name with “healthy living” or something similar following your name.

I’m going to walk you through how to create a business page on Facebook. You can also convert your personal account to a Facebook Page. According to Facebook: We’ll transfer your current profile picture and add your friends and followers as people who like your Page. Your account’s username will become the username for your Page, and the name on your personal account will become your Page’s name. If you want your Page to have a different name, consider creating a new Page.

Since I’ve never done this, I’ll leave it up to you and Facebook. If you are interested in going that direction, you can read more here: https://www.facebook.com/help/116067818477568

Here are Facebook’s basic instructions for creating a business page (this is only an outline, we’ll go into more detail below): https://www.facebook.com/help/104002523024878

STEP #1

Select Create Page from the dropdown.

Create Page

Step #2

Once you’ve done that, you’ll have to select a page type. Your options are Local Business or Place; Company, Organization or Institution; Brand or Product; Artist, Band or Public Figure; Entertainment; Cause or Community.

Facebook Page Types

If you have business hours and a brick and mortar store, select Local Business or Place. If not, you can choose to go with Brand or Product or Company, Organization or Institution. In most cases, I would go with Brand or Product. If you would like to know a little more about each option, here’s a great article: http://www.marketinggum.com/types-of-facebook-pages-for-business/. Once you’ve created your online business, you’ll then want to consider setting up a payment processing service to make sure you can accept people’s payments. Some people may want to use PayPal, but most businesses will set up an online payment system, especially if they have a website. Perhaps some business owners should consider using the services offered by QPay Europe to help them allow payments. This sort of thing needs to be set up, otherwise, customers won’t be able to purchase any products.

Select Brand or Product by clicking on it and then click on the “Choose a category” tab and select Health/Beauty. In the “Brand or Product Name” field, type in your company’s name. And now you have a Facebook business page. Next time I’ll go into what it takes to fill out your Facebook page (adding images, about us info., etc.). However, before you go live with your business, make sure to do some checks first. It’s so important to check that there are no other businesses with the same name. If there are, it’s important to check that those businesses don’t have that name trademarked. If they do have it trademarked, you won’t be able to use it. Perhaps it’s better to come up with a completely unique name for your business if another company has the same name. That way, you can contact some lawyers, that specialize in Trademark Infringement Law, to help you trademark your business name. This should prevent any legal issues in the future. Once that’s done, you should be able to go live with the business on Facebook.

When you’re ready to move on to the next step (adding your cover photo and profile picture) read this post.

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